America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: jack rand who wrote (4787)	9/12/1997 6:24:00 PM
From: jack rand	of 13594

Bloomberg updates with price... 9/12 Onsale Shares Rise on Prospects for Internet Growth (Update1) The company rented two marketing spots on AOL, valued at $400,000 to $600,000 based on AOL's rental fees. To top it off the language "valued at..based upon AOL's rental fees" i.e [published] means that ONSL got a discount and is paying less. And, no indication of whether it's a single or multiyear deal. No matter. ANY deal is worth $171 million of market cap to AOL. (BTW the $1.5 rise-$171m is price sales multiple of 285 on $600,000). And no matter that long ago AOL's price factored in expectations of mega more as-yet unannounced ad revenue than a lousy few hundred thousand

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