thanks for posting that, a great article with lots of interesting history too. I was wondering when GOOG made the transition from a portal to PPC , and why Goto.com never made it. Interesting.
Anyway from the article,
There is no better example of that than Google Base, a service that allows users to post all sorts of information free, including classified ads, he said. Newspapers, which increasingly use Google to sell ads on their own Web pages, will see Google Base as a "frontal assault" on their lucrative classified-ad business, and they will say, "I can't trust Google," Mr. Jarvis said.
and later
Mr. Schmidt acknowledges that as Google explores moving into television, it may well face a conflict between its core belief that advertising must be useful and the typical television commercial that is "based on feeling and emotion."
My initial thought for Google base was a huge PPV database for media (television, DVD rentals etc). Google has even hinted about that with the "Everybody loves Chris" episode. But nothing in any press about it. They keep talking about an ebay competitor or free classifieds. |
