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To: Grupo Brad who wrote (419)	9/12/1997 10:01:00 PM
From: James Harold Alton	of 19331

Brad, I just revisited the DCI website and found a lot of new information on DCI's subsidiaries. I also learned about a membership being offered by PEL targeted at Pet owners. The idea sounds a little corny at first, but the more I think about it, the better I like the idea. There are a lot of fairly well off individuals that enjoy travel and also have pets and this card would be perfect for that group. Once again, Joe has somehow found another "niche" marketing idea that could really work. Here is some of the text from the DCI website on this: It's time you and your pet joined The Great American Pet Club! Now there's a "club" designed for pets and their owner in giving money-saving values at an affordable dues. The benefits of The Great American Pet Club pet owners take better care of their pets and enjoy their company. Owning a pet is great fun and results in a sense of pride for both the pet and the owner. Memberships include many special gifts for you and your pet. Get travel benefits for both pet owner and pets from professionals. Receive information on how to care for your pet-when you travel and at home. Here's what you get when you join! A 24 hour Pet Emergency Answer Hotline A Pet Health and Accident Insurance "special" offer off rack rates for over 400 US hotels which have pet facilities Pet food manufacturer offers on dog and cat products A quarterly newsletter with editorial by veterinary professors, members' questions & answer articles, and The Great American Pet Club's "Top 12 Most Important Tips for Successful Pet Ownership" A 25% discount on items in a 35 page pet accessories catalog A national offer on rabies vaccinations through the American Society of Veterinarians ($10 rebate and/or $10 off) Pet treats (RawHide, etc.) in bulk and at wholesale prices Free chart on First Aid for pets An offer on flea and tick treatment at veterinarians A 24 Hour airline reservation program with guaranteed lowest air fares National pet sitting program Special offer on pet photo album A special "Your Pet Photo" calendar Special Membership Kits A 5% discount on "your airfare and your pet's airfare" A national animal locating service registry PLUS! Even when you and your family travel without your pet you can enjoy some membership benefits, i.e. 50% off rack rates for over 400 US hotels and specials at hundreds of restaurants. Here's how you join! The Great American Pet Club Join TODAY! For only $29.00 you and your pet will receive membership benefits for a full year. Just complete the Special Application below or Enroll Online! and send to: Privilege Enterprises Limited, Inc. 10 River Road - Suite 101 Uxbridge, MA 01569 (800) 997-1014 Send us your completed enrollment form and your club benefit package will be on its way to you and your pet! Join Now! James Alton

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