Speculating in Takeover Targets Message Board

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Strategies & Market Trends : Speculating in Takeover Targets

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To: richardred who wrote (859)	11/16/2005 4:08:36 PM
From: Glenn Petersen	of 7265

I have actually followed the Snapple saga quite closely over the years, partially because Quaker Oats is based in the Chicago area. Howard Stern was first syndicated in the Chicago market in the early 90's. I remember how aggressive he was on behalf of Snapple. When Quaker purchased Snapple, they fired Howard and made the mistake of commenting that they felt he was an inappropriate spokesperson for the brand. Howard responded with an aggressive anti-Quaker/Snapple rant that lasted for years. A very foolish move on the part of Quaker.

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