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Technology Stocks : Applied Materials No-Politics Thread (AMAT)
AMAT 259.08-4.1%Dec 12 3:59 PM EST
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To: etchmeister who wrote (16601)11/20/2005 10:55:43 AM
From: Big Bucks  Read Replies (1) of 25522
 
Etch, strategic marketing wins means that once a toolset is
placed into a fab, and is successful, that it becomes the
"tool of record" for that fabs chip manufacturing. The longer term
benefits are that typically the toolset will remain in use
for 5-7 years (or longer). There will be additional revenues
generated by spare parts, paid service, and additional
similar toolset capacity purchases. Once a customer is comfortable
with the performance of the toolset he is likely to purchase
similar toolsets that perform different functions because
they have developed confidence in the ability of the performance
metrics of the tool, the vendor, and the support that they receive.
It is a long term sales and support
strategy that matters, not just a predatory pricing issue.
Few fabs buy only 1 of an initial toolset once they have
evaluated and approved the performance
of the tool to meet
their current and future production needs. There are
longer term intangible benefits that become tangible at
a later point in the purchase decision. You should know,
performance, economic concerns, vendor relationships,
and profitability are part of the longer term decision process.
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