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Non-Tech : Shuffle Master, Inc. (SHFL)

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From: JakeStraw12/6/2005 8:56:49 AM
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JAMDAT Mobile and Shuffle Master Announce Multiyear License Agreement for Mobile Versions of Popular Casino Games
biz.yahoo.com

Tuesday December 6, 8:28 am ET

Three Card Poker(R) and Let It Ride(R) Come to Mobile Phones

LOS ANGELES--(BUSINESS WIRE)--Dec. 6, 2005--Global wireless entertainment publisher JAMDAT Mobile Inc. (Nasdaq:JMDT) and Shuffle Master, Inc. (Nasdaq:SHFL), the premier gaming industry supplier of automatic card shufflers and proprietary table game content, announced today a multiyear license agreement for the development and distribution of mobile versions of the two most popular Shuffle Master, Inc. games -- Three Card Poker and Let It Ride.

Three Card Poker is a fast-paced casino action game with a poker twist. Players may bet against the dealer, bet on the value of their hand only or maximize their winning potential by betting both. In Let It Ride, players make three equal bets and receive three cards that will be combined with two community cards to create a five-card poker hand.

"This license agreement combines Shuffle Master's top gaming franchises with JAMDAT's wireless entertainment expertise to expand our slate of mobile casino titles," said Minard Hamilton, Executive Vice President of Sales and Marketing of JAMDAT Mobile Inc. "Three Card Poker and Let It Ride are two of the most popular specialty casino table games available today. Through this agreement, casino gamers everywhere will be able to enjoy both of these poker variations with a single download."

"This relationship with JAMDAT will increase the exposure and consumer awareness for two of our popular table games," said Brooke Dunn, Senior Vice President of Shuffle Master, Inc. "With these high-quality wireless 'for fun' versions of Three Card Poker and Let It Ride, both veteran and newer players can have a realistic gaming experience that is the next best thing to playing our games in an actual casino."

About JAMDAT Mobile

JAMDAT Mobile Inc. is a global publisher of wireless entertainment applications, including games, ring tones, images and other content. JAMDAT's application portfolio is based on original and licensed intellectual properties and includes JAMDAT Bowling, Tetris®, Downtown Texas Hold 'Em, Lemonade Tycoon®, Bejeweled®, The Lord of the Rings®, Tony Hawk's® Underground and Scrabble®. JAMDAT distributes its applications through wireless carriers around the world. For more information, please visit jamdat.com.
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