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Technology Stocks : Microsoft Corp. - Moderated (MSFT)
MSFT 456.91-0.5%Jan 15 3:59 PM EST
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To: Spekulatius who wrote (10488)12/15/2005 1:17:02 PM
From: Lizzie Tudor  Read Replies (1) of 19790
 
theres a bunch of comments in adweek and others that advertisers are very leery of the "pay user" approach to PPC. I posted one on the GOOG thread if you want to see it.

Basically, the theory is, the amt that could be paid out to clickers is insignificant to anybody who really might be buying a big ticket item, and the result will be a bunch of 11-year olds clicking like mad for their $200 payouts, resulting in dilution of the user base.

There have been unsuccessful "pay per use" portals before like iwon.
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