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MicroProse Backs Up 7th Legion Strategy Game With a Barrage of Promotional Activities
PR Newswire, Monday, September 15, 1997 at 14:29
Procter & Gamble School Promotion, Internet Sweepstakes, Shareware and Other
Retail Support Fortify CD-ROM Launch
ALAMEDA, Calif., Sept. 15 /PRNewswire/ -- MicroProse takes aim at a
crowded strategy game market as the entertainment software company fires up
retailers for the launch of 7th Legion, an action-oriented strategy CD-ROM to
be on store shelves this month. Spectrum HoloByte, Inc. (NASDAQ:SBYT)
announced today that 7th Legion has mastered and will be supported with a
school promotion with Procter & Gamble's Hawaiian Punch and Sunny Delight
brands, a NetStakes internet contest, downloadable shareware and more. 7th
Legion is produced by Epic MegaGames, Inc. and developed by Vision Software.
The game will be published and distributed worldwide under the MicroProse(R)
brand name.
"7th Legion is a fast-paced, real-time strategy game with a focus on
action. The game is easy to learn and play and will appeal to more than just
hard core gamers. The promotion with Hawaiian Punch and Sunny Delight is
perfectly suited to the target youth audience and fits well into our overall
support plan for 7th Legion," said Derek McLeish, senior vice president,
marketing at MicroProse.
MicroProse will join Hawaiian Punch and Sunny Delight in a promotion
targeted to thousands of junior and senior high schools nationwide this school
year. The promotion is expected to draw the participation of millions of
teenagers. Procter & Gamble, makers of Sunny Delight and Hawaiian Punch, will
distribute posters and scratch-and-win game cards in school cafeterias.
Prizes and discounts include MicroProse software such as 7th Legion,
EMI-Capitol music products and Hawaiian Punch and Sunny Delight products.
MicroProse is also supporting 7th Legion by participating as the exclusive
software publisher in NetStakes' Summerstakes Internet sweepstakes that began
in June and continues through October. Contestants can enter to win
MicroProse software, computers and other prizes at netstakes.com. To
date, the contest has generated more than 250,000 visitors to the MicroProse
website.
7th Legion shareware will be available for free download at a host of
websites, including Pepsi World (http://www.pepsi.com), GameSpot
(http://www.gamespot.com), Happy Puppy (http://www.happypuppy.com), CNET
Gamecenter (http://www.gamecenter.com), Epic MegaGames
(http://www.epicmegagames.com), MicroProse (http://www.microprose.com) and 7th
Legion (http://www.7thlegion.com). In addition, the major gaming publications
are scheduled to include a 7th Legion demo on their November cover disks.
MicroProse will also implement programs to support retailers with oversized
boxes, print advertising, a promotional rebate that includes a coupon for a
free MicroProse game with the purchase of 7th Legion, T-shirts, endcap
displays and radio promotions.
Spectrum HoloByte, Inc. is a leading developer and publisher of
interactive entertainment software for use on CD-ROM based personal computers
under the MicroProse(R) brand name. The company is also developing software
for use on next generation 32/64-bit console machines, the Internet and
on-line gaming services. The company has five development studios located in
Alameda, California; Hunt Valley, Maryland; Chapel Hill, North Carolina;
Chipping Sodbury, England; and Austin, Texas. Products are available
nationally and internationally under the MicroProse brand and are sold through
major distributors, retailers and mass merchants. Product and company
information are available for download from the MicroProse World Wide website
at microprose.com.
NOTE: 7th Legion(TM) is a trademark of Epic MegaGames, Inc. used under
license. Product and company information are available from the Epic
MegaGames World Wide website at epicmegagames.com.
SOURCE Spectrum HoloByte
-0- 09/15/97
/CONTACT: Kathy Sanguinetti of MicroProse, 510-814-6474, or
ksanguinetti@microprose.com; or Linda Thurmond, 310-473-4147,
linda_thurmond@bgh.com, or Jenny Rosas, 310-473-4147, or jenny_rosas@bgh.com,
both of Bender, Goldman & Helper, for MicroProse/
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