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Technology Stocks : FLSH - M-FLASH SYSTEMS DISK PIONEERS

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From: midastouch01712/28/2005 2:08:17 AM
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M-Systems' DiskOnKey makes PC World's Top 10 gadgets list

The "50 Greatest Gadgets of the Past 50 Years" list puts M-Systems' DiskOnKey in 9th place, between the Polaroid camera and the Regency transistor radio.

Globes correspondent 27 Dec 05 12:09

M-Systems' DiskOnKey has been named to PC World's "50 Greatest Gadgets of the Past 50 Years" list.
The list puts M-Systems' DiskOnKey, launched in 2000, in ninth place, between the legendary Polaroid SX-70 camera and the equally venerable Regency TR-1 transistor radio.

PC World wrote: "For 20 years people had been predicting the death of the floppy, but it took a gadget the size of your thumb to actually sound the death knell. With 8MB to 32MB of flash memory at its introduction in November 2000, the DiskOnKey was easier to use than a diskette, and was the first device of its type that didn't need drivers for your PC. You just plugged it into a USB port, copied files to it, and popped it back into your pocket. Suddenly, moving big files from one computer to another was no longer a hassle."

Published by Globes [online], Israel business news - www.globes.co.il - on Tuesday, December 27, 2005

PC World names M-Systems' DiskOnKey 9th best gadget in the world
27.12.05 | 15:44 By Shirley Yom-Tov
DiskOnKey by M-Systems (Nasdaq: FLSH) was listed in ninth place out of the fifty most successful gadgets of the past 50 years in a list compiled by PC World. DiskOnKey is a data storage device the size of a key chain, able to store various types of files.
M-Systems introduced it to the market five years ago with a limited capacity of several megabytes; today?s models are able to store several gigabytes? worth. This relatively large capacity allows their owners to store vast amounts of data, such as high-resolution digital pictures, presentations, and basically any other file.
DiskOnKey

In the past 20 years we have seen the death of the floppy drive, states the article, but we had to wait for a thumb-sized gadget in order to really hear the last nail in its coffin. With the 8 to 32 megabytes of flash memory that was presented in 2000, DiskOnKey was easier to use than the diskettes, and was the first device that did not require a driver to function. You simply connected it to a USB port, copied files, and slipped it back into your pocket afterwards. Suddenly, moving large files from one computer to another was not as big a headache as it used to be.

DiskOnKey led M-Systems to phenomenal growth over the past several years, and today it represents about 70% of its revenues, which totaled $ 133 million in the third quarter. Since its introduction, it has had numerous imitators, mainly from the Far East. Nonetheless M-Systems claims that its product?s quality is superior to those of its competitors in areas such as the speed of loading files.

The top spot on the magazine's list of gadgets went to Sony?s storied Walkman, which was launched in 1979. Number two was Apple's iPod, and recording device Tivo rounded out the top three.

haaretz.com

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