Nice Mark! My pink PECB .34 +.08 this morning on more news: Pet Ecology Brands, Inc. Announces Launch of First Product Extension of Its Scientific Professional Cat Litter Product
Friday January 6, 9:23 am ET
Professional Breeder Size Litter Product to Be Launched on January 16th, and to Be Displayed at Houston Cat Club Show and the North American Veterinary Conference This Weekend
DALLAS, TX--(MARKET WIRE)--Jan 6, 2006 -- Pet Ecology Brands, Inc. (Other OTC:PECB.PK - News) -- www.petecology.com -- announced today that it is launching its first product line extension in a national introduction of Scientific Professional Cat Litter in a Professional Breeder size bag. This new package is sized and priced for heavy users of the product, including the over 14,000 professional cat breeders in the US and Canada, as well as the estimated 50,000+ professionals in the small animal veterinary and kennel market. The national launch is scheduled for the week of January 16, 2006.
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The Company will be displaying the Professional Breeder size bag at two trade shows that it will be attending this week, along with its other products, including the K-9 Fat Free Dog Treats that will be launched nationally at the end of the month. The first show is the Houston Cat Club Show, which takes place January 7 & 8, 2006. This is a major regional show for members of the Cat Fancier's Association and will draw approximately 5,000 cat aficionados, including a large amount of professional breeders, to view the 450+ pedigreed cats being shown. The second is the North American Veterinary Conference (NAVC), January 8-11 held in Orlando, FL. This conference has the reputation of being one of the best conferences for veterinary professionals in the world. In January 2005, it attracted 5,603 veterinarians, 1,646 technicians, 646 receptionists and practice managers, 686 students and more than 2,400 guests and 3,400 exhibitors from more than 60 countries. This year's conference is expecting nearly 15,000 attendees, and has approximately 8,000 veterinarians currently registered to attend.
Deborah Wadsworth Evans, Director of Marketing for Pet Ecology, stated: "The imminent launch of the Professional Breeder size bag of Scientific Professional Cat Litter continues our plan to market Pet Ecology products to every channel in the pet industry. Because the professional size contains over 6 times the volume of our normal retail package, it is economical for heavy cat litter users. We received numerous requests for this pack size at the trade shows that we attended in 2005, and we are pleased to be able to respond so quickly with this product launch. The launch was planned to coincide with our attendance at the Houston Cat Club Show and the NAVC in Orlando, where it will be exposed to over 300 professional cat breeders and over 7,800 veterinarians. We will continue to be responsive to the needs of our retail customers, as well as our professional clients. Our launch will be coupled with a national mailing to professional breeders and advertisements to be run in Veterinary Practice News, the leader in news from and about the veterinary industry. We anticipate significant penetration into this professional marketplace, which is very significant in size and consumer influence, and is always looking for new and innovative products to differentiate them from mass market retailers."
About Pet Ecology Brands, Inc.
Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps, and is earth-friendly. The litter is ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.
A 20lb package configuration is scheduled for release in the week of January 9, 2006, designed specifically for professional breeders & kennels, and will also be available for consumers in early Spring 2006.
Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress, and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues.
Other products anticipated being launched by Pet Ecology Brands in 2006 include the first fat free cat treat, a vitamin enhanced dog treat, a low sodium and low fat microwavable gourmet cat dinner; and two product line extensions for the Scientific cat litter line to help indicate feline pregnancy and diabetes.
SAFE HARBOR STATEMENT
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations.
Contact:
Contact:
Jane Lorenzen
Pet Ecology Brands Inc (OTC: PECB.PK)
14822 Venture Dr.
Dallas, TX 75234
972-759-8080
petecology.com
scientificcatlitter.com
k9fatfreedogtreats.com
Investor Relations Contact:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
wallstreetresources.net |
