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Technology Stocks : Corel - Investors with no Humor

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To: A. Reader who wrote (22)9/16/1997 10:15:00 PM
From: A. Reader   of 1094
 
Intel extends brand beyond chips with new PC cameras

$65 mil global push for fall is largest ever for chip marketer
adage.com
by Bradley Johnson

Intel Corp. today introduces a line of cameras for PCs, marking a significant move back into the computer peripherals market that will show how the chip brand translates into other categories.

Intel also is starting an estimated $65 million fall global ad campaign, its biggest ever. The U.S. part is estimated at $30 million, with $35 million being spent internationally; the TV, print, radio and Web effort is designed to begin moving the consumer market to the Pentium II.
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