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Technology Stocks : Sirius Satellite Radio (SIRI)

SIRI 20.22

-0.6%

3:59 PM EST

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To: Quincy who wrote (3494)	1/9/2006 11:06:11 AM
From: Esoteric1	Read Replies (2) of 8420

OK, let's say you walk into your local Chrysler dealer and you're angling for a Sebring convertible. For now, the only way to upgrade your radio listening experience is to pay $195 for a Sirius Satellite Radio(Nasdaq: SIRI) and ultimately incur as much as $12.95 in monthly subscription charges. Satellite radio is a great deal, especially with Howard Stern kicking off his five-year contract with Sirius this morning, but now you can opt for a one-time upgrade that will allow you to stream all of the digital music and podcasts that your iPod can stomach. Satellite radio will be just fine. The early adopter process has moved above and beyond the new car market. Of the nearly 900,000 new subscribers that XM Satellite Radio(Nasdaq: XMSR) signed up this past quarter, 85% were in the retail market. The real pain here will be felt by terrestrial radio. The AM and FM music stations with chatty disc jockeys, repetitive play lists, and intrusive ad breaks were already losing ground to the commercial-free satellite radio alternatives. Now they're going to have to compete with the custom-tailored streaming preferences of the iPod user, as well. Congratulations, Detroit, on landing this significant shift in aural entertainment. Now let's see what else it will take to drive auto sales higher in 2006. msnbc.msn.com

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