Shuffle Master, Inc. Announces Strategic Alliance with Sona Mobile, Inc.
biz.yahoo.com
Friday January 13, 8:47 am ET
LAS VEGAS--(BUSINESS WIRE)--Jan. 13, 2006--Shuffle Master, Inc. (NASDAQ National Market: SHFL) announced today that it has entered into a strategic alliance with Sona Mobile, Inc. (NASDAQ OTC: BB SNMB) to license, develop, distribute and market "in casino" wireless handheld gaming content and delivery systems to casinos throughout the world. Under the terms of the agreement, Sona will develop a Shuffle Master-branded wireless gaming platform for in-casino use that will feature handheld versions of Shuffle Master's proprietary table game content as well as other popular public-domain casino games.
"We are pleased to be working with Sona Mobile to develop a wireless delivery system for our popular gaming content and believe that wireless gaming will be an important future delivery system in the casino industry," stated Paul C. Meyer, Shuffle Master President and Chief Operating Officer. "Our alliance with Sona demonstrates our commitment to providing our customers with greater flexibility in offering our games to their customers. By offering our content utilizing various delivery systems we can expand the reach of our significant intellectual property portfolio."
"Sona Mobile is pleased to be working with Shuffle Master to bring wireless gaming to the casino industry," stated Shawn Kreloff, Sona Chairman and Entertainment and Gaming Division Managing Director. "With the dramatic proliferation of wireless technology worldwide, mobilized gaming is the logical progression for casinos interested in expanding their gaming offerings, and this agreement will result in an excellent wireless solution for the gaming industry. We look forward to introducing the first phase of our gaming wireless platform and are confident that wireless gaming will be an important means of content delivery in the future." |
