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Strategies & Market Trends : The Residential Real Estate Crash Index
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To: Amy J who wrote (47118)1/16/2006 9:50:50 AM
From: shadesRead Replies (1) of 306849
 
Beef franks - yuck - hehe - I was in walmart the other night and this old yankee couple were hunting for kosher jewish hot dogs - they found some - the woman commented it was the same brand they have found in whole foods.

tcsdaily.com

Whole Foods, the trendy Austin-based company that prides itself on its environmental consciousness, announced this week that it will make the largest ever purchase of wind energy credits in the United States. The company pledged that in purchasing more than 458,000 megawatt-hours (MWh) of renewable energy credits from wind farms, it will offset 100 percent of the cost of its annual energy use. No other Fortune 500 company has done anything like this before.

The company claims its decision, though costly, will help avoid more than 700 million tons of carbon dioxide pollution. It is clear that this week’s announcement was designed largely to appeal to a clientele that is affluent and politically liberal. The Whole Foods business model is predicated on the idea that these customers will pay higher prices for organic food from a socially conscious company. So why wouldn’t they pay higher prices to promote renewable energy?

Whole Foods is explicit about its belief that it exists not just to be a successful food retailer, but to change the world. The company’s website boasts a Declaration of Interdependence spelling out a corporate philosophy rooted as much in improving the environment as in turning a profit. Whole Foods shareholders know precisely what sort of a company they invest in. Indeed, its stock went up after Tuesday’s announcement.

I like that Amy J - they spend MORE on power - and the stock price goes up - maybe social investing can begin to make a dent.
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