Press Release.....
U.S. Wireless Data, Inc. Announces Production Orders
Prepares for the National Launch of its TRANZ Enabler Technology Through GTE Wireless
WHEAT RIDGE, Colo.--(BUSINESS WIRE)--Sept. 17, 1997--U.S. Wireless Data, Inc. (OTCBB:USWDA) announced today manufacturing and production orders in its preparation for the national launch of its TRANZ(TM) Enabler credit card processing units through GTE Wireless.
The company has ordered from its primary third party manufacturer the production of approximately 4,000 TRANZ Enabler credit card processing units for delivery over the next 30 days. In addition, the company has ordered 1,700 units of its POS-50 and POS-500 fully integrated mobile credit card processing units. Lastly, the company has placed orders for 7,000 CDPD modems for delivery around the end of 1997, all of which will be component parts used in the production of TRANZ Enablers, POS-50 and POS-500 units in the first quarter of 1998.
Commenting on the production orders, Evon Kelly, CEO of USWD, stated, ``We are enthused to be able to announce these production orders as we commence our joint operating and marketing agreement with GTE Wireless for the distribution of our wireless credit card processing technology. We are anticipating a very strong demand for the TRANZ Enabler and have secured relationships with exceptional third party manufacturing companies to support such demand.''
U.S. Wireless Data recently announced an exclusive joint marketing and operating agreement with GTE Wireless, the wireless business of GTE Corp., to distribute USWD's TRANZ Enabler wireless credit card processing system using GTE's cellular CDPD network. GTE will begin offering the USWD TRANZ Enabler to merchants this fall as part of its ``Wireless Merchant Program.''
USWD's proprietary enabling technology, TRANZ Enabler, converts a merchant's existing dial-up TRANZ VeriFone credit card terminal into a high-speed wireless terminal. It gives merchants a faster, cheaper way to transact business. The wireless transaction takes 3 to 5 seconds vs. 11 to 20 seconds with a dial-up service.
Going wireless means the merchant no longer needs a dedicated or shared telephone line to carry transaction traffic, thereby eliminating delays, busy signals and the cost to install or pay for monthly telephone service. And because it's wireless, the merchant can transact business anywhere the customer wishes to buy, instead of being confined to a service counter with a telephone line.
U.S. Wireless Data, Inc. has developed, tested and is now delivering compelling new proprietary products, programs and standards to the transaction processing and credit card industry which utilize Cellular Digital Packet Data (``CDPD'') wireless networks. USWD delivers the fastest and most cost-effective transaction processing solution to retail merchants in the United States today -- wired or wireless.
USWD will generate recurring revenue from every transaction processed by merchants who utilize the company's wireless technology. The company's strategy will be to deploy its technology through marketing and partnership agreements with major cellular phone companies, regional and community banks and its own sales force. |