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To: Lizzie Tudor who wrote (6745)	1/29/2006 12:46:23 AM
From: Lizzie Tudor	Read Replies (1) of 15857

From John Battelle blog and other... more on the automakers buying ads GM says “Google Pontiac” - Mazda Cashes In Monday January 23rd 2006, 7:19 pm Filed under: Local Advertising In follow up to my recent post on GM pointing users to “google pontiac”, i’ve noticed that some companies are cashing in, namely mazda. When you advertise on keywords on google, you have a set budget and once you hit that budget your ads stop showing up. It would have been great if local dealers could have cashed in on all this interest as opposed to Mazda. In this screenshot you can see that Pontiac has essentially used up its budget and its ad is no longer on google: localzing.com

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