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Technology Stocks : Alphabet Inc. (Google)

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Nov 5 3:59 PM EST

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To: Jill who wrote (6781)	1/30/2006 11:19:46 AM
From: KeepItSimple	Read Replies (1) of 15851

You are missing the point. Click-based advertising is based on a fundamental belief that clicks are being done by HUMANS. That is what the search engines are selling. Human clicks. If it turns out 30% or more are being done by robots, yet GOOGLE IS STILL TAKING MONEY FOR THOSE CLICKS, then google has a problem. Look, the porn industry tried this model YEARS ago. It collapsed into massive fraud and eventually everyone with no exceptions switched to a "commission for signup" model. Even batelle says the pay-per-click model is doomed.

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