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Technology Stocks : Alphabet Inc. (Google)
GOOGL 278.92-2.0%Nov 7 9:30 AM EST
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To: KeepItSimple who wrote (6858)1/31/2006 2:42:07 PM
From: EnricoPalazzo  Read Replies (1) of 15851
 
>Saying 30% fraud is just a "cost of doing business" is even more absurd. What about when it gets to 90% ?

How do you know that click fraud isn't already priced into the CPC? Even if click fraud gets worse going forward, the increase in clicks should roughly offset the reduction in CPC's.

I can see a case that click fraud increases the variability in advertiser returns thus slightly reducing the price they are willing to pay per "real click", but I don't see this as a huge problem for Google.
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