Journal Broadcast Group Renews Marketron TV Sales Contract
Marketron to Deliver Sales, Research and Proposal Solutions to All Journal Broadcast Group Television Stations
2/6/2006 8:02:53 AM
BURLINGAME, Calif., Feb 06, 2006 /PRNewswire via COMTEX/ -- Marketron International today announced that Journal Broadcast Group has renewed its Marketron TV Sales contract for all of its television stations. The group's research and sales teams will research, negotiate, manage and post advertising schedules with Marketron's software.
"Journal joins the vast majority of Marketron TV Sales clients who are renewing their commitment," said Barry Bates, Vice President of Sales for Marketron International. "No other TV Sales solution today can match Marketron's industry leading functionality, reliability and ease of use. We are focused on delivering the best sales tools for tomorrow and have a series of product enhancements in the pipeline that will raise the bar for the entire industry."
Marketron provides the best selling sales, research and proposal software for TV stations of all sizes. The company's fully integrated suite of Sales, Traffic and Business Intelligence solutions reduces redundant tasks and provides electronic workflow between departments.
Marketron systems are designed to help broadcasters monetize and manage their inventory across multiple channels, stations and media. Marketron offers the industry's only true enterprise-class solution capable of centralizing all of a large group's sales and inventory data in a single system and database. This enables account executives to easily execute and optimize cross-channel sales and promotions. Advertising can be sold and invoiced once, but multi-casted across any number of stations or channels. Executives are able to drill into consolidated sales and inventory data on demand.
About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of Sales, Traffic, Finance and Business Intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.
About Journal Broadcast Group
Journal Broadcast Group owns and operates 37 radio stations and nine television stations in 12 states and operates two television stations under local marketing agreements. The broadcast business of Journal Communications Inc., Journal Broadcast Group is headquartered in Milwaukee. Journal Communications (JRN) is a diversified media and communications company with operations in publishing, broadcasting, telecommunications and printing services. |
