radicagames.com
wierd, but they seem to be on top of this....
This might be the time for another round...they seem to be back on top of their game and the last round of earnings was suprisingly decent
Radica(R) Games Limited Announces Partnership with Sega(R) Toys for Digi Makeover
Thursday February 9, 11:12 am ET
HONG KONG--(BUSINESS WIRE)--Feb. 9, 2006--Radica Games Limited (NASDAQ: RADA - News) has announced a partnership with Sega Toys (a subsidiary of Sega® Corporation) to develop, manufacture and distribute Digi Makeover, one of the most anticipated toys to debut at the American International Toy Fair in New York City, February 12-15. Designed for today's young teen girls, Digi Makeover includes a makeup case-styled touch pad with digital camera that plugs directly into the TV and lets girls take their picture and get creative with their very own makeover, including makeup, hairstyles and accessories.
Source: Radica Games Limited
· Radica's Digi Makeover lets girls take their picture and get creative with their very own makeover. (Photo: Business Wire) . View Multimedia Gallery
Digi Makeover is expected to hit retail shelves in the fall of 2006 and will retail for approximately $59.99.
According to Jim Silver, editor of Toy Wishes Magazine, Radica's Digi Makeover was one of the most talked-about products when industry experts saw it last October. "If the execution is done well and there aren't any major problems with it, I can see it being a big hit this fall," he says.
"Sega Toys continues to be a dominant force in interactive entertainment," says Pat Feely, CEO, Radica. "We're thrilled to be partnering with them and bring their innovative technology to this product."
Isao Kokubun, president and CEO, Sega Toys notes, "As a leader in girls' lifestyle products, Radica is an important partner to bring the concept of digital makeovers to the retail marketplace."
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