KNOCKOUT HOLDINGS TO MARKET GEORGE FOREMAN'S KNOCK-OUT(TM) CLEANERS TO COMMERCIAL, GOVERNMENT AND SELECT RETAILING CHANNELS IN 2006 PLAN TO ENHANCE SALES, EARNINGS
NORTHLAKE, Ill.--(BUSINESS WIRE)--Feb. 8, 2006--Knockout Holdings, Inc., (OTCBB:KNOH - News), marketer of George Foreman's Knock-Out(TM) line of environmentally friendly cleaning products, will focus its 2006 marketing efforts on building sales and earnings by concentrating primarily on the commercial, government and select retailing channels (www.theknockoutgroup.com).
"Commercial and industrial customers can utilize our line of George Foreman's Knock-Out(TM) Pro Green consumer-safe products to help them meet Federal and other safety standards for such activities as food service cleanup," said John Bellamy, chairman and chief executive officer. "As a result, much of our sales activities this year will concentrate on those products that the company believes will be in demand by commercial customers, as well as individual consumers.
"We believe this new marketing strategy will enable Knock-Out(TM) to substantially increase its sales and earnings in a shorter time frame than if we continued to pursue only retail channels as we did last year," Bellamy added. "In addition, we have been significantly reducing marketing and G&A expenses related to our prior strategy of marketing a wider range of products aimed primarily at individual consumers.
"In the relatively short time that Knock-Out(TM) has pursued this new strategy, we have already opened dialog with a number of major corporations who are vitally interested in using environmentally safe cleaning products," noted Bellamy. "We have already begun supplying our food-safe degreaser and other products to two accounts that we believe could lead to major commitments going forward. Royal Cleaning Service, Inc. services Marriott and Westin hotels in New York City, and United Building Maintenance, Inc. in Chicago Metro and suburban areas, services over 400 facilities per day with a range of clients from banking to airline facilities."
During 2005, the company continued to develop a number of environmentally safe products formulated from natural ingredients, including a botanical disinfectant that the company believes may be the only one currently registered with the Environmental Protection Agency for use on food contact surfaces and children's toys.
"Knock-Out's patented, state-of-the-art Encapsulation(TM) technology is already protected by one approved patent and another 12 patents that are pending," Bellamy added. "Our line of products are environmentally friendly and do not contain the harmful chemicals found in almost all other leading cleaning products. As such, Knock-Out(TM) products don't require warning labels."
www.knockoutcleaning.com
The company has also added two new directors to the Board of Directors to fill vacancies. Kurt A. Garrett, creator of a number of patented biotechnology products, devices and formulations, currently serves as the company's Director of Research and Quality Control. Robert L. Smith, Jr., currently President and Chief Executive Officer of The Smith Financial Group, a financial services company, is also a highly experienced distribution and logistics veteran.
About Knockout Holdings, Inc.
Knockout Holdings, Inc. develops and markets celebrity-branded products that are intended to be safe for human use and environmentally friendly, including George Foreman's Knock-Out(TM) line of cleaning products. For more information, please visit www.theknockoutgroup.com.
"Knock-Out" is a federally registered trademark of Knockout Holdings, Inc.
Contact:
Knockout Holdings, Inc.
John Bellamy, 708-273-6900
koir@theknockoutgroup.com
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