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Technology Stocks : Alphabet Inc. (Google)

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Dec 16 3:59 PM EST

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To: KeepItSimple who wrote (7362)	2/11/2006 1:52:11 PM
From: Original Mad Dog	Read Replies (2) of 15857

KIS, I don't know much about click fraud's details, but my reaction to it is this: Why isn't it the same as a TV network charging for ads based on Nielsen ratings saying that 10 million people are watching a show, even though a million of them are TIVO'ing it and don't watch the commercials, and four million others are getting a bag of chips or taking a leak during the commercials? Don't TV advertisers pay for access to the 10 million viewers knowing that a significant portion of them aren't really being reached by the ad? Likewise, aren't online advertisers going to pay per "click" knowing that a significant portion of the clicks are worthless to them for one reason or another? Or is there something more to the issue than that?

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