Slammers(R) Ultimate Milk and Drag Racer Erica Enders Get Together Again for 2006
Season-Long Sponsorship Joins The Nation's Coolest Flavored Milks With One of Racings Hottest Female Drivers at 208 MPH!
Feb 15, 2006 /PRNewswire-FirstCall via COMTEX/ -- Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milks, has renewed and expanded its sponsorship with Cagnazzi Racing's NHRA Pro Stock Team and racing sensation Erica Enders. Last year, Slammers(R) Ultimate Milk sponsored the second half of the season. This year, Slammers(R) Ultimate Milk will be the primary sponsor of Enders' Chevy Cobalt Pro Stock racer for the full 23-race 2006 season, building on what was started in 2005.
The 22-year-old Enders, who has already established a series of firsts for women in the Pro Stock class, has her eyes set on even bigger accomplishments this year and is "the" driver to watch for the 2006 season. In addition to her racing representation of Slammers(R) Ultimate Milk, Enders will be making multiple appearances across the country for Slammers(R) and the team at schools, Girl Scout conferences, hospitals, charity benefits and retailers, where she will be greeting fans, signing autographs and talking about the benefits of performing at your peak and drinking "better for you" Slammers(R) Ultimate Milk.
"It's so awesome to be driving the Slammers(R) Ultimate Milk Chevy Cobalt for Bravo! Foods," said Enders. "It's been a goal and mission of mine to be a positive influence on our fans and the communities we visit during the season and Slammers(R) Ultimate Milk is a great product line that can play a big role in the health and nutrition of everyone who drinks it, especially kids and teens."
Continuing, Enders said, "I love to start my day off with a Chocolate Slim Slammers(R) because it tastes great and the big shot of protein, big dose of calcium and full complement of vitamins is just what I need for an exciting and strenuous day of driving my Slammers(R) Ultimate Milk Chevy Cobalt Pro Stock Car at 208 MPH!"
"Having Erica Enders represent our brands and our company is an easy choice," said Bravo! Foods CEO Roy Warren. "Erica stands for everything our products are about and her performances both on the track and off send exactly the right message about living right, doing right and taking care of yourself so you can always perform at your best. We're proud to have Erica as an ambassador for our team and we expect big things from her and Cagnazzi Racing for 2006."
"We're looking forward to the 2006 season and putting the Slammers(R) Ultimate Milk Chevy Cobalt into the winners circle, hopefully more than once," said Victor Cagnazzi, team owner. "What can I say about the Slammers(R) Ultimate Milk sponsorship? Roy Warren took a chance on our team last year and we're very thankful to him and all of the folks at Bravo! Foods for getting behind us. We're really excited about the way fans have embraced the Slammers(R) product line. NHRA fans are the most loyal supporters of our sponsors, and feedback is telling us they're drinking a lot of Slammers(R) Ultimate Milk, so we're doing exactly what we set out to do."
The Cagnazzi/Slammers(R) relationship will go beyond appearances by Enders. Product sampling at the track and at various stops on the tour will be accompanied by a fan coupon program, fan novelty giveaways and retail programs.
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