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Strategies & Market Trends : The Residential Real Estate Crash Index

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To: mishedlo who wrote (48714)2/19/2006 9:14:40 AM
From: Elroy JetsonRead Replies (2) of 306849
 
The Federal Trade Commission "regulates" advertised claims. The law is not terribly specific.

FTC GUIDES AGAINST DECEPTIVE PRICING

§233.1 - Former price comparisons

(a) One of the most commonly used forms of bargain advertising is to offer a reduction from the advertiser's own former price for an article. If the former price is the actual, bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time, it provides a legitimate basis for the advertising of a price comparison. Where the former price is genuine, the bargain being advertised is a true one.

lawpublish.com

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