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Politics : View from the Center and Left
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To: coug who wrote (12722)2/19/2006 1:23:17 PM
From: KonKilo  Read Replies (1) of 541598
 
As evidenced by my statements about marketing candidates, I just don't have much use for terms like marketing and PR. Just tell it like it is and reach a truthful conclusion the quicker the better, no matter where the truth lies... :)

I think you have conflated marketing with dishonesty.

While there would be no shortage of examples to prove that point, marketing and branding don't have to be an attempt to trick you into buying something shoddy or that you don't need.

When I climb up on my Dems-need-to-brand-better soapbox, I am advocating that it be done with integrity and in as straightforward a manner as possible.

But as with Kleenex or Lexus, you should have a positive image of the product, or at least a clear idea of what it is and does, when you read or hear its name, something the Dems have not yet accomplished.
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