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Strategies & Market Trends : The Residential Real Estate Crash Index
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To: mishedlo who wrote (48714)2/19/2006 10:03:06 PM
From: BWACRead Replies (1) of 306849
 
FTC GUIDES AGAINST DECEPTIVE PRICING

§233.1 - Former price comparisons

(a) One of the most commonly used forms of bargain advertising is to offer a reduction from the advertiser's own former price for an article. If the former price is the actual, bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time, it provides a legitimate basis for the advertising of a price comparison.
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I see you have your answer. I used to kinda audit this stuff in a retail setting back in the early 90's. Some large chain, I think Kmart or Sears, got hit with a lawsuit which made 'deceptive advertising' an issue for the chain I worked for.

But now........ deceptive is the name of the game again. Like Kohl's best ever super duper sales. Lowest prices since the best ever super duper sale that ended yesterday. (And yet the price never changes)

Always fun to play lawyer with a smug store manager. They'll tell you it was offered for sale at the regular price. To which I would hand him the purchase order where the buyer instructed the receiving dept to tag the item at $40 and "redline" it down to $30 for the 25% off sale.

Deceptive advertising is rampant based on the FTC guidelines. Its become standard practice. Again.
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