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Non-Tech : BFCI - Braun's Fashions

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To: Jim Spitz who wrote (38)9/18/1997 5:32:00 PM
From: J. Lawson   of 88
 
YES, THIS HAS BEEN A GOOD WEEK FOR BFCI....HOWEVER, I WOULD CAUTION THE URGE TO PUT A TOO OPTIMISTIC p.e. on this stock this early in the cycle....a pull-back of a few points would not be unreasonable to expect over the next few weeks....a lot of holders have been in at a lot lower price, and their price objective might have been reached; which could lead to selling for a while....the company's continued good performance will eventually drive the price to the levels we expect; it just might not be in the next few months.....

I HAVE HEARD ANOTHER ANALYST MIGHT BE COMING OUT WITH A RESEARCH REPORT SOMETIME IN THE NEAR TERM....this one would be a more higher profile firm....we'll see.....

HAPPY SHOPPING!!!!!!!!!!!!!!!!!!!!!!!!!!.......jl
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