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Technology Stocks : Microsoft Corp. - Moderated (MSFT)
MSFT 478.29-1.8%3:59 PM EST
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To: QwikSand who wrote (11267)3/11/2006 2:30:10 PM
From: Lizzie Tudor  Read Replies (1) of 19789
 
its the market research I read about VOD taking off, and it is based on anecdotal evidence which is what all market research is really.

But what they look at is,
- nbc internet olympics coverage a huge hit while TV olymics ratings abysmal
- British survey saying internet use is overtaking TV usage for entertainment
- Google video servers filling up
- that Saturday Night live video rap song getting 5 million plays over the internet. ---
It's been almost a month since Lazy Sunday, a no-budget short featuring two goofy white guys laying angry rhymes about catching a matinee of the Chronicles of Narnia and boasting about how many cupcakes they could eat, debuted on SNL. It instantly went internet viral, catapulting star Andy Samberg to the next level (in the SNL pecking order, at least), and minting a Jew-nerd sex symbol in the process.

stuff like that.

For a long time people didn't have multimedia pcs, broadband etc to view stuff like this at home but in the past 6 months it has really taken off. BTW video on demand from comcast is not what Gartner means when they say vod. They mean video over the internet with some kind of pay per view or free access (with ads)
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