Bluegreen Corporation Opens Off-Site Sales and Preview Centers in Chicago Area and Atlanta
biz.yahoo.com
Thursday March 23, 12:03 pm ET
BOCA RATON, Fla.--(BUSINESS WIRE)--March 23, 2006--Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play®, today announced the February 2006 opening of a 15,452-square-foot, off-site Preview Center in Schaumburg, Ill., just outside of Chicago, and the November 2005 opening of a 11,603-square-foot off-site Preview Center in Atlanta.
These new sales and marketing offices join other locations in Dallas, Philadelphia, Indianapolis, Detroit, and Minneapolis. Bluegreen Resorts also markets and sells its vacation ownership products through Bluegreen Preview Centers at 18 of its resort locations throughout the U.S.
"Our off-site Preview Centers are an integral part of our sales and marketing strategy," noted George F. Donovan, President and Chief Executive Officer of Bluegreen.® "These locations allow us to sell vacation ownership interests and showcase our products in markets with favorable demographics and limited competition. We spent much of 2005 focused on strengthening Bluegreen's portfolio of vacation destinations. While that effort continues, during 2006 we will place a greater emphasis on expanding our sales and marketing capabilities in untapped markets."
Mr. Donovan continued, "We believe that Chicago and Atlanta are ideal locations for our new off-site Preview Centers. The Chicago Preview Center is in close proximity to Bluegreen resorts in Michigan, Missouri and Wisconsin, where we booked more than 40,000 stays in 2005. In addition, more than 21,500 Bluegreen owners live in those three states. Atlanta leverages our Resorts presence in Florida, South Carolina, Tennessee and Virginia, where nearly 22,000 owners live and in which we booked more than 87,000 stays during 2005."
The new two-story Chicago Preview Center is located in the Salt Creek Office Center at 1900 East Golf Road in Schaumburg, Ill., while the Atlanta Preview Center is located in the Ashford Perimeter Building at 4151 Ashford Dunwoody Road. Both sites include a guest reception area, theater, a replica of a two-bedroom, two-bath resort unit, interactive kiosks and plasma screen televisions broadcasting footage from several Bluegreen resorts. Bluegreen is pursuing marketing arrangements with a variety of local businesses. |
