American Technology Corporation Receives 3,200 Unit HSS(R) Order from Digital Signage Provider; NewSight Corporation Installing HSS-Enabled Digital Signage Displays in Select Major Retail Stores
SAN DIEGO - (BUSINESS WIRE) - March 30, 2006 - American Technology Corporation (ATC) (Nasdaq:ATCO), an innovator of proprietary directed sound solutions, today announced it has received a 3,200 unit HSS(R) order from digital signage provider NewSight Corporation. Under this order, NewSight(TM) has initiated installations of HSS-enabled digital signage displays in select major retail stores; all installations are scheduled for completion before September 30, 2006.
Based in New York, NewSight creates proprietary digital narrowcast media networks that deliver interactive, entertaining and measurable customized advertising content. NewSight offers customized, end-to-end solutions for the creation, distribution and placement of digital signage media networks. NewSight's displays can be placed in nearly any environment for maximum, convenient exposure that directly reach today's mobile consumer.
"We are very pleased to be working with NewSight and their customers in the rapidly growing digital signage industry," said John Zavoli, president and chief operating officer of American Technology Corporation. "HSS enables multiple digital signage displays in close proximity with an unmatched ability to specifically direct advertising and informational messages to retail shoppers."
Larry Roberts, senior vice president of NewSight, remarked, "Our proprietary digital signage displays utilizing HSS offer our retail clients a unique and powerful tool to target their advertising messages as well as the messages of other advertisers and content providers in multiple locations throughout their stores. HSS gives our digital signage displays a clear focus and advantage over systems featuring traditional omni-directional loudspeakers." |
