Never heard of NewSight?...Opticality/X3D Technologies Restructures Digital Display Company
BERLIN, Germany - IFA Berlin 2005, August 31 /PRNewswire/ -- Opticality Corporation/X3D Technologies has today announced a restructuring of its operations, and also changed the worldwide company name to Newsight Corporation and Newsight GmbH in Europe. This change reflects a now paired emphasis with its advances in narrowcast networks of digital displays. \"The out of home digital display network model is quickly emerging as a more effective and flexible alternative to traditional media,\" says CEO Jay Bingle. \"By coupling our unique visual solutions, such as 3D, with infotainment-based networks, we have the inherent ability to redefine the entire digital signage proposition.\"The restructuring under Newsight will support two global operations: Newsight Media Solutions and Newsight Technologies. This evolution recognizes the natural benefit of aligning the 3D technology and the network capabilities of the company.Newsight Media Solutions takes a fresh approach to the imminent but recently stalled digital display signage market. \"We have moved the network from the family room to the retail environment, where three-quarters of all purchase decisions are made,\" said Bingle. Unlike recent forays in digital signage networks, Newsight will blend entertainment and commercial messaging (advertising) and deliver it via a collection of new-to-the-world technologies. In addition to the attention-grabbing 3D displays, this will include 2D displays with directional sound and kiosks that allow people to dispense their own DVDs - all geared towards creating a new level of consumer interaction. Newsight Media Solutions is also emphasizing a back-end system that ties in real-time data to offer its retail and brand customers something that has eluded all networks to date: measurability.Newsight has already commercialized digital display solutions at hundreds of locations across Europe with the world's #2 retailer, Carrefour. It will also be breaking into the US market with a state-of-the-art networked system at 175 Meijers stores later this year.With Newsight Technologies, the company will continue its landmark work that has produced the world's most advanced and commercially-viable 3D display solutions. Its renowned R&D center in Jena, Germany has combined innovation in digital screens, software and content creation to create an autostereoscopic 3D effect where images literally float out in front of the screen and can be seen with the naked eye. The riveting effect has the ability to stop viewers in their tracks - an obvious benefit for retail marketers. The dynamic sensory experience of Newsight's innovations have also spurred adoption by companies designing new generation mobile devices, games, navigation systems as well as military, medical and architectural applications.In a world that is already over-cluttered and over-stimulated, Newsight develops alternative ways to put things in perspective - by manufacturing undivided attention.About Newsight CorporationNewsight Corporation (formerly Opticality/X3D Technologies) is the global pioneer in alternative visual solutions. By combining breakthroughs from both its media and technology operations, it has created a world of digital display solutions that offer complete market differentiation. Newsight Media Solutions establishes customizable, retail-based narrowcast networks of 2D and 3D digital displays. This is supported by Newsight Technologies, which leads the world with its patented glasses-free 3D technology. For more information, visit www.newsight.com
Media Contacts
Newsight Corp. (formally Opticality Corp.)
Gordon Montgomery
+1-312-296-3744
g.montgomery@newsight.comCONTACT: Newsight Corp. (formally Opticality Corp.), Gordon Montgomery, |
