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Technology Stocks : NewKidCo International (OTC:NKCIF) (TSE:NKC)
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To: esecurities(tm) who wrote (476)9/19/1997 8:06:00 PM
From: esecurities(tm)   of 4231
 
If you haven't checked out retail.alphasoftware.com do it now.

Competitive Comparisons, Promotions...this is superior merchandising. Only criticism is that Alpha Five, for example, should have the competitive comparison appear when it is accessed on the alphasoftware.com home page. No one would know that this is a critically acclaimed product with no peer. Needs endorsements and competitive comparison matrix when accessed from alpha home page as well as retail.alpha. Alpha needs to toot their horn across the internet (i.e. advertising!?), including positioning the 'More to your web site than the FrontPage' on the HotMetaL 4.0 site and also across the internet incl. builder.com, c|net, et al. Alpha Five seems to be especially sustaining massive lost opportunity costs given its unparalleled reviews and no apparent marketing/advertising. We don't need another HotMetaL fiasco. There are still some cylinders not firing and they are all marketing cylinders.
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