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Microcap & Penny Stocks : HeartSoft Incorporated (HTSF)
HTSF 0.00010000.0%Nov 14 9:30 AM EST

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To: Jack Sman who wrote (360)9/20/1997 11:39:00 AM
From: Benjamin Shell   of 1781
 
WOW! - Just got back from Encyclomedia Conference in OKC.

It was FAR more successful than I would have imagined. It looks like Thinkology is going to a big, big hit.

Teachers and Administrators were just amazed, (a) - because there's nothing else like Thinkology, anywhere, and (b) because quality of the product was light years beyond anything ever seen in school software.

When you roll out a new product like this you never know whether it will be a product requirng a HUGE financial Push-through, or whether it will be a self Pull-though - Its very,very clear that Thinkology will be a major hit.

REGARDING DOW JONES, we asked them to pick up the press release. They didn't do it spontaneaously, they are generally very picky. But Heartsoft is growing in a segment of the technology market that it is good for Dow Jones to be seen covering - they have always been kind to us - and we always try to recommend their services. We told them about the huge following we have with all of you internet savy investors and the fact that Heartsoft has almost 2000 sharesholders with interested brokers following the stock all across the country - and most of them only see news on the Dow Jones.

Interestting that Dow Jones missed the point of the Press Release: We announced the release of the Thinkology Guided Tour - not Thinkology!

We are having a feature article written along with a review by a top educator and are going to plan a full scale national press role out by the first of October - large, integrated national release with lots of coverage in all kinds of local, regional, and hopefully, national papers, newsletters, magazines, and maybe even radio and television coverage-

We called Dow Jones about the misleading coverage on the Thinkology vs. Thinkology Guided Tour, and one of their top people said it wouldn't be a problem - they are really professionals out there.

Its going to be an exciting year -

Please forward ANY leads with top educators, or ideas about strategic or joint venture you guys may have we promise to looking each of them.

Warmest regards, Benjamin Shell
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