Thanks, Richard. I guess I am cautious. I tend to think that the marketplace as a very big collective is usually smarter than I am. More often than I would like to admit, a given stock has a given price for a reason that on average, the world knows better than I do. A small-cap like NWCI can fool the marketplace more easily than GM can, since not too many people know about it, and a limited number of buyers/sellers can alter the price. Maybe NWCI qualifies, and that's what we all look for - but outsmarting the marketplace isn't easy.
Soon after I posted my earlier note, I was in New York and walked by a NWCI shop, so I went in and looked around. Not that I'm an expert. At any rate, the coffee sold for about $11/pound (a lot where I come from, maybe not in New York - more than Starbucks sells for here), while the upscale deli right next door sold coffee beans for $6/pound. I understand that NWCI (like Starbucks) creates an aura of being better, if it does its job right. Overall, I must admit that the geshtalt of the place just didn't seem truly magnetic to me.
I hope you do well. I had earlier read the 10K and remember that the CEO said that he was looking to go to areas where Starbucks wasn't. There may be a big niche for that, we'll see. |
