Vivus, Why the Slide? Message Board

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Biotech / Medical : Vivus, Why the Slide?

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To: Rubble who wrote (3688)	9/21/1997 9:39:00 AM
From: Frostman	of 3991

Rubble, you are correct, a sudden vertical demand for the product might create a new set of problems. But is that a bad thing? Responsible, time-lined publicity and advertising can develop a customer base that will parallel the increase in production scheduled for late 4th quarter. I feel that the "currently can't keep up with production due to demand..." is a real and valuable story for today...an investment in future sales and hope now for the ED population. Backlog is the current reality of what the press could easily dub a "break-through" health product. Overall,what Vivus is going to do with marketing/publicity/sales promotion remains to be seen. I believe it is time for general visibility to become a measurable priority for Vivus. Take care, Frostman

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