America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: craig who wrote (4882)	9/21/1997 1:14:00 PM
From: Todd Daniels	of 13594

It gets more interesting......... Dividing the $385m "Online Service Revenues" plus $80m ad revenue reported by AOL ($90m "Other Revenue" less $10m from ANS) by 3 x AOL's reported $16.77 total average monthly revenue per sub: (385+80)/(16.77 x 3) = 9.24m Within 4% of the 9.65m computed by using access revenue alone. But dividing the $80m ad revenue by 3x AOL's reported $3.47 average monthly AD revenue per sub: 80/(3.47 x 3) = 7.68m Whoa! 7.68 vs 9.65 and 9.24. Is AOL using a different sub count in computing average monthly ad-commerce revenue per sub? Perhaps excluding trial and non-pay subs to make it look higher? But of course, those eyeballs are in the count sold to advertisers.

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