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Non-Tech : PETM - Petsmart

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To: dfloydr who wrote (644)9/22/1997 8:33:00 AM
From: Tom Klempay   of 1508
 
Here's of a copy of an article from 9/3 on a new store opening in Calgary:

Canada NewsWire - Pointcast Network Canada DOGGONE IT ... PETSMART(TM) PUTS ITS BEST PAW FORWARD IN CALGARY 12:15 EST Wednesday, September 3, 1997

Canada NewsWire

-- North America's Leading Pet Store Chain Helps Make Pet

Owners 'Pet-smart' --

TORONTO, Sept. 3 /CNW/ - On Saturday, September 6, 1997, animals and animal-lovers will be rolling over in excitement, howling with delight and generally going "animal" as PETsMART, North America's leading pet store chain grand opens another new location -- in Calgary.

"PetsMart is an experience for the whole family -- and that includes Fido and Fluffy. Canadians have stated time and time again that their pets are part of the family, and PETsMART believes people will enjoy shopping with them, rather than leaving them at home," says Einar Seadler, Vice President and General Manager, PETsMART Canada.

Flying Into PETsMART For Grand Opening Activities

To celebrate the grand opening in Calgary, PETsMART has invited some high-flying guests to join in the festivities. Area residents will have the opportunity to watch the "Birds of Prey" from the Alberta Falconry Association, a unique organization which provides guidance for any Alberta residence who is interested in falconry and the care of falcons, as well as numerous other exciting activities which are planned to kick-off the PETsMART opening weekend, Saturday, September 6 and Sunday, September 7.

Where Pets Are Family

PETsMART invites pets to go shopping with their owners, a point not easily overlooked when visiting a PETsMART. Dogs and cats tour the store's extra-wide aisles with their owners, actively participating in the shopping experience. Whether it's to try on a new sweater, collar or pet bed or just pick out a favourite toy, pets are there to lend a helping paw.

PETsMART Puts the Smart in Pet Owners

PETsMART offers a wide range of services as well as value-priced pet food and merchandise. This includes a large selection of premium and grocery-brand labels such as Science Diet, Iams, Nutratech, Ralston Purina, Friskies and much more. Each of the 20,000 plus-square foot PETsMART stores offers more than 8,000 pet food and supply items at guaranteed everyday low prices backed up by a "double the difference" guarantee. PETsMART carries a wide variety of commercial specialty foods, vitamins, medications, grooming supplies and toys for dogs, cats, birds, fish, rabbits, reptiles and hamsters -- satisfaction guaranteed.

Each PETsMART offers unique pet-care services including full-service professional groom shops and low-cost obedience classes.

PETsMART Luv A Pet

In addition to catering to those animals lucky enough to have a home, PETsMART is a leader in providing care for those animals without one. Through its "Luv A Pet" Adoption Centres, PETsMART helped find homes for more than 1,500 homeless pets since opening its first nine Canadian locations in southern Ontario. These fully operational centres, located in every PETsMART store, are donated to local animal care and control organizations to facilitate the adoption of homeless animals. As PETsMART does not, nor has it ever, sold cats or dogs, the "Luv A Pet" centres are one part of PETsMART's continued commitment to promoting responsible pet ownership and ending needless euthanasia as a means to control pet over-population.

"In addition to providing a wide range of quality products and services at competitive prices, PETsMART is genuinely concerned for the well being of pets with programs like our "Luv A Pet" Adoption Centres and numerous education programs. The Luv A Pet adoption centres have definitely made a difference in the communities they're in and we look forward to continued success in Calgary," says Seadler.

PETsMART, North America's leading pet store chain, is the industry leader in the pet food and supply business with 1996 sales exceeding $1.3 billion (U.S.). The Calgary location is the tenth PETsMART store in Canada and the first in Western Canada. The company is publicly traded on the NASDAQ National Market under the symbol PETM.

PETsMART WEEKEND ACTIVITY GUIDE

Saturday, September 6 & Sunday, September 7, 1997

The following is a detailed listing of guest pet appearances and events, all of which are open to the public as part of the Calgary PETsMART grand-opening celebrations.

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PETsMART CELEBRITY/EVENTS DAY TIME

LOCATION

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Calgary - Birds of Prey from the Sat, Sept 6 10:00am -

Alberta Falconry 2:00pm

Association

No. 7-321,

61st Avenue, SW

Calgary, AB - Free t-shirts to the first

T2H 2W7 300 customers Grand

(MacLeod Trail & - Clown/face painters opening:

Glenmore Trail) - Balloon sculpturing 9:00am

Telephone: - Photo Buttons

(403) 212-0888 - Opportunity to win one year

supply of pet food (Iams,

Nutratech, Science Diet or

Pro Plan)

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- Birds of Prey from the Sun, Sept 7 11:00am -

Alberta Falconry 3:00pm

Association

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c Canada NewsWire - 1997
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