TiVo Signs First Upfront Deal With Major Advertising Holding Company
9:28 AM EDT May 15, 2006
TiVo Inc. (Nasdaq: TIVO), the creator and leader in advertising solutions and television services for digital video recorders (DVRs), today announced an upfront, multi-million dollar advertising agreement with Interpublic Media, which oversees the media services operations of the Interpublic Group of Companies (NYSE: IPG), including Initiative, MAGNA Global, Universal McCann and a number of leading specialist media agencies.
"TiVo is pleased to have Interpublic Media as the first major advertising holding company to sign an upfront deal. This agreement further validates our commitment to the advertising industry and presents an opportunity for all of Interpublic's clients to leverage TiVo's DVR advertising to reach an attractive demographic," said Tom Rogers, President and CEO of TiVo. "TiVo offers an interactive advertising solution that enables the consumer to pause television and engage in a branded advertising experience, without missing even a second of the TV show a viewer is watching. We are excited to expand our long-standing relationship with Interpublic and look forward to capitalizing on their intellectual capital, experience and relationships in the future."
"Interpublic Media is committed to seeking out new opportunities to deliver maximum results for our clients, with return on investment for their media choices," said Mark Rosenthal, Chairman and CEO, Interpublic Media. "Signing an upfront commitment with TiVo not only provides our clients with preferred pricing, but also provides us the opportunity to participate in the development and rollout of new advertising products."
The agreement was handled through Interpublic Media's recently launched Emerging Media Lab. The Emerging Media Lab provides Interpublic's clients with better understanding of new developments in emerging media and new technologies. Interpublic Media and its agencies will have the opportunity to offer any new clients or non-TiVo advertising clients preferred pricing for the term of the agreement. |
