E4L, Inc. (NYSE: ETV) Message Board

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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.90

+1.3%

Nov 21 4:00 PM EST

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To: Todd D. Wiener who wrote (241)	9/22/1997 11:39:00 AM
From: John Arnopp	of 1080

Todd, Thanks for the option advice. I haven't decided, yet, but I did see that the last Oct. 5 call trade was at 5/16, and I was hoping to pick it up for that, but now NM is up 1/16, so who knows. With regards to the URL, that is nice that people can see the product, then go visit the web site and order that and possibly more--but you're right, they would need to put the product they were selling on the web site (which I agree, is one of the WORST sites I've seen). I think Safeguard's Internet Capital Group affiliate should put some money into NM and use some of their portfolio of e-commerce companies to work out a win-win by creating name recognition for ICG's companies and adding a lot of value to NM by making it a big player in online selling. There should be enough talent in the whole Safeguard organization to turn even NM around, you think? --John

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