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Technology Stocks : Apple Inc.
AAPL 261.59-5.1%3:59 PM EST

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From: NAG15/20/2006 8:37:27 AM
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I know that there is a lot of excitement about the new store driving people to visit but if you watch the time lapse film on Apple's website, you see many people entering and leaving the store around 3 am. Apple will get a lot of free publicity from this store. That alone may make the site worth the money spent on it, including the staffing. Also nice to have a 24 hour place to go to get something fixed if you are on a deadline. I have to wonder how many of the people who will visit actually would be actually looking to go to that store and how many will stop in on a whim and purchase something. It will also be interesting to see how many of these purchases are iPod add ons vs actual hardware.

Neal
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