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Biotech / Medical : Vivus, Why the Slide?
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To: Cacaito who wrote (3745)9/22/1997 3:21:00 PM
From: Mark A. Stang   of 3991
 
VVUS--THE WHITE RHINO

I am having one of those afternoon reveries from holding a winner, and knowing that I don't have to think about whether and when to sell for some time.

It dawned on me that VVUS is going to have big market in Asia. (Hope I don't offend any Asian members of this thread if I generalize a bit--I assure you I am not trying to stereotype or prejudge.)

We know that impotency is a world-wide problem, so there must be just as strong a potential market in Asia as in the U.S. or Europe. I have heard or read that certain folklore remedies, such as powder from ground rhino horn, are still popular in the Orient. They are also very expensive. Thus, VVUS certainly will find a market in Asia.

I think that VVUS should adopt the white rhino as its mascot, or symbol. The white rhino is a symbol of virility in Asian, and possibly other cultures, and certainly would be recognized as a symbol of strength in the U.S. Furthermore, world-wide use of VVUS in lieu of folklore remedies would help preserve the white rhino and other endangered species used for folklore remedies. This would give Vivus a positive image with a broad range of conservation groups and a great PR hook. If memory serves, there is at least one white rhino at the San Diego Zoo. A substantial contribution to that or another zoo should be enough to get the rhino re-named "Vivus".

Just one of those afternoon reveries, but something to think about.

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