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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 205.69+6.9%11:00 AM EST

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To: dougSF30 who wrote (199671)5/31/2006 11:54:58 PM
From: TechieGuy-altRead Replies (1) of 275872
 
You don't seem to understand the notion of the sweet-spot, and the speed/power bin distribution.

Of course AMD will have to cut prices, a lot, and that is where the pain comes from. Their sweet spot will perform like Intel's low-end, and need to be priced accordingly. That is much more important than their high-end performing like Intel's mid-end, and being priced accordingly, from a direct financial POV. The latter costs in PR and prestige, but it's the fact that the whole distribution of Intel Core2 parts outperforms the whole distribution of AMD K8 parts that is the real problem.

If the X-axis is performance, and the Y-axis % of parts, then the Intel curve will be shifted to the right of the AMD curve by 20% or so. As the X-axis is also a proxy for pricing power, you see the issue.


You seem to be ignoring the fact that more than 70% of INTC's unit volumes (non NGA) will be in a worse spot than anything that Intel manages to put AMD in. That's all they are expected to convert over to NGA by Q4.

TG
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