A half million in the first month for the Chocolate looks like an absolutely huge number. We dont get many concrete sales numbers but Motorola has indicated that the RAZR sold 750,000 units in the first six months and that the L6/L7 has sold 5x that number during its first 6 months (3.75 million units).
3g.co.uk
Half a Million Chocolate Mobile Phones Sold in 4 Weeks
5th June , 2006
ASIA : A delectable mobile handset known as the ‘Chocolate Phone’, first in LG Electronics (LG) black-label phone series has become the favourite treat of handset buyers worldwide. The phone from LG, a leader in consumer electronics and mobile communications, officially débuted in London, U.K. in early May and continued its tour to China, Russia, Mexico, Taiwan, Hong Kong, Singapore, Turkey, Iran and U.A.E.. There are still upcoming launch events in other cities around the world. The earliest event is scheduled on May 29 in Bangkok. The phone has been sparking a buzz among trendsetters and socialites in every fashion capital.
Mr. Mun-Hwa Park, President and CEO of LG Electronics Mobile Communications Company, said, “The Chocolate phone is for discerning customers, in every market worldwide, who view mobile phones as fashion statements. LG is now positioning its mobile handsets as premium products and this stunning phone is just the beginning. The global launch has been extremely successful and we are already seeing a flood of reorders.”
More than half a million Chocolate Phones have been sold worldwide in the four weeks since the global launch in London, where the phone has already sold out. Retailers there are anxiously awaiting additional shipments, and there are long waiting lists of customers with a craving for Chocolate. The phone has also taken the No. 1 best seller position at Carphone Warehouse, the largest European mobile phone retail chain. It also took the top sales spot in Mexico, with 25% market share, beating Motorola’s Razr when it was launched there. Saudi retailers have already signed numerous pre-release sales contracts for the phone, anticipating a huge demand. It is no wonder why the Chocolate phone was chosen for the cover of Swedish mobile phone specialty magazine Mobil, which touted it as the next million unit seller after Razr.
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