LG's 'Chocolate' Hit ...
<< A half million in the first month for the Chocolate looks like an absolutely huge number. >>
It is a big number, particularly since LG has only recently expanded its distribution. On May 29th LetsGoDigital (using PR from LG) stated that "the eagerly anticipated LG Chocolate phone, has sold over 400,000 units since it was launched in Korea last November."
They also stated ...
Having already won two European design awards (the iF Design Award and reddot Design Award for its unique styling and user interface), the LG Chocolate phone raises the standard of how mobile phones look and feel. It is also the first handset from LGās new āBlack Labelā series of design-led mobile phones, aimed at users who value style as highly as they value technology. LG Electronics is the worldās first mobile phone manufacturer to create a completely separate range of exclusively designed, premium mobile products.
... and quoted LG:
āOur Black Label series brings something totally new to the mobile market, the category of the design innovative phone sector. Other manufacturers have launched models that have design as a key attribute, but with the LG Chocolate phone, we have become the first manufacturer to pro-actively design and market a phone based on its visual and emotional appeal. Of course, being LG, the Chocolate phone like all subsequent Black Label products, will have a high standard of technical specification but its primary appeal is its design, and we believe it will prove extremely popular with style sensitive mobile phone users in the UK.ā
letsgodigital.org
- Eric - |
