To all REFRpals, I just sent the following e-mail to
Director/VP Harary and hope the company will take heed.
Dear Mr. Harary
In your much appreciated 9/15 e-mail response to my inquiry you said:
`"Smart windows" and "smart lenses" are generic terms used in the industry. Hopefully, through our efforts, they will become as commonplace as "television" and "telephone"!'
Amen to that! But for 20+ years before my present incarnation as a writer/filmmaker, my law practice also specialized in Intellectual Properties including names, brands, images and the exploitation and marketing thereof.
Aye, what's in a name, y'say? The answer is plenty-- if it permeates the public consciousness as in: "Evereadyr", "Juicy Fruitr" , "Pentelr", etc., etc. Companies spend zillions to build unique name/brand/image identification, and for good rea$on.
While "smart windows" and "smart lenses"are indeed, the generics,
I respectfully submit there's an opportunity here for REFR to set in place long-term universal marketing benefits by forever linking REFR with and to its revolutionary, life-enhancing technology-- in the public mind/eye.
You can do that by supercharging the generic with a spiffyily appropriate (protection enabling!) word-creation, the likes of:
ULTRA-Smartr (Smart Windows)
LECTRA-Smartr (Smart Lenses)
SPEDO-Lightr (Suspended Partical Elements Display Option)
Lightsurer
LightMasterr
LightWiser
etc., etc., etc.
The point is, IMO, the present branding of the company's technology is a valuable corporate opportunity that ought not be ignored. Present license agreements notwithstanding, it's probably not too late if you act smartly, now.
All good wishes,
R.M. Rosenthal
To SI viewers: the "r" at the end of the various tradenames real and
invented by me appears in a circle which somehow doesn't transpose on SI format. |
