While I am not personally a fan of Wal-Mart, the majority of the American people have a favorable opinion of the company. Like most entities, the company has both good and bad attributes.
The results of this Rasmussen poll are consistent with the results of other polls that I have seen:
Most Americans Wild for Walmart
69% Favor the Super Store
June 28, 2006
Sixty-nine percent (69%) of Americans have a favorable opinion of Walmart, including 29% who have a very favorable opinion of the retail giant. A Rasmussen Reports survey of 1,000 adults found that 29% have an unfavorable opinion of the firm. Lower and middle income Americans are more likely to have a favorable opinion of Walmart than upper income Americans.
The reviews are even better among those who have worked for Walmart (or have family members who have been employed by the firm). Among these workers, 79% have a favorable opinion of the company.
Forty-two percent (42%) of all Americans say they shop at Walmart at least once a month. This includes 7% who visit at least once a week. Not surprisingly, Walmart shoppers have a much higher opinion of the store than those who rarely or never shop there.
Twenty-five percent (25%) of Americans say they rarely or never shop at Walmart. Among these adults, just 35% have a favorable opinion of the company.
Given a choice, between Walmart, Target, and K-mart, 48% of Americans would shop at Walmart. Thirty percent (30%) picked Target and 9% K-Mart.
Fifty-four percent (54%) of Americans say that, generally speaking, Walmart is good for the community. Twenty-nine percent (29%) take the opposite view and say the store is bad for the community.
rasmussenreports.com |
