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Pastimes : The Makeup Thread

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From: richardred	7/10/2006 11:48:24 AM
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>a new makeup line aimed at women aged 50 and older. Looks like the wrong target market at Revlon? Revlon Expects $95 Million Loss in 2Q Monday July 10, 11:34 am ET Revlon Expects $95 Million Net Loss in 2nd Quarter, Hurt by New Vital Radiance Line NEW YORK (AP) -- Cosmetics maker Revlon Inc. said Monday it expects a loss of $95 million loss in the second quarter, hurt in part by a $40 million shortfall related to Vital Radiance, a new makeup line aimed at women aged 50 and older. Revlon shares fell 4 cents, or 3.1 percent, to $1.26 in early trading on the New York Stock Exchange. The company lost $35.8 million in the second quarter last year. Sales are expected to be even with second-quarter 2005 sales of $318.3 million. For the year, Revlon affirmed expectations of a profit in 2006, before taxes, interest and other charges, to be flat or below 2005 earnings of $167 million. Revenue is expected to be up in the mid-single-digit range from 2005 revenue of $1.33 billion. For the long term, the company expects net sales growth in the mid-single-digit range. The Vital Radiance launch is expected to reduce operating profit by about $60 million for the year due to weak sales. biz.yahoo.com

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