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Technology Stocks : Apple Inc.

AAPL 275.33

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11:57 AM EST

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To: HerbVic who wrote (54568)	7/17/2006 1:00:01 PM
From: Lizzie Tudor	of 213185

I'm in AAPL for the mac side not the ipods, but this weekend I took a look at the itunes/ipod interface and I am just as convinced that without full itunes integration these Sansa players and what have you will not gain traction. Of course there will always be a #2 player in every market. I signed up for a bunch of podcasts this weekend. Podcasts download directly to your itunes on a predefined schedule. The podcasts have indescript names like podrunner_01May_waterfall etc. Podcasting is emerging as a key focus for the VCs this year (see www.podshow.com etc) so podcasting is going to break out again. With the itunes integration, getting these on your ipod is seamless and easy. Without it, you need to move these files to windows and manage the files by filename or date. Its a hassle. The windows file system and its treatment of media is the problem. Most that come on here and say ipods are done don't really use the ipod/itunes framework imho. Itunes is where the value lies. Having said this the big risk for apple is somebody viewing itunes+ipod as a monopoly but that won't happen for a while.

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