Got a fluff PR this morning out of Japan, although it is probably a hit at the conference. Still a shot at something significant tomorrow, but absent anything formal we still could see rumours of new contracts/trials.
The PR:
Sonus Networks Delivers Innovative New Communications Services to Network Operators in Asia Pacific
Wednesday July 19, 8:30 am ET
Sonus Showcases IP-Based Voice Applications Design for the Japanese Market at VON Japan
TOKYO and CHELMSFORD, Mass., July 19 /PRNewswire-FirstCall/ -- Sonus Networks, Inc. (Nasdaq: SONS - News), a leading supplier of service provider Voice over IP (VoIP) infrastructure solutions, announced today that at VON Japan (Booth V-001), the Company will be showcasing IP-based voice applications that enable Japanese consumers greater levels of customization and personalization in their communications experiences. Delivered over a Sonus IP Multimedia Subsystem (IMS)-ready architecture and built with Sonus' IMS application development tools, including the Sonus IMX(TM) Multimedia Application Platform, these new applications demonstrate how a Sonus-based network can help network operators globally deliver the types of applications and services that promote customer acquisition and retention in their unique markets.
"The Asia-Pacific market has typically been on the leading edge of the adoption curve when it comes to new applications and features for enhancing the communications experience. By deploying a Sonus-based IMS-ready architecture, network operators can dramatically reduce the cost and complexity of introducing new services to market, promoting new levels of experimentation and innovation," said Hassan Ahmed, chairman and CEO, Sonus Networks. "In addition, Sonus' standards-based development methodology allows network operators to easily customize the applications with localization features, such as localization of the user interface."
Sonus, which currently supports over 49 international signaling variants and integrates localization features such as language translations, helps to enable network operators from around the world leverage the benefits of IP-based voice solutions. Sonus' focus on meeting the regionally-specific demands of global network operators, in particular those in Japan, has helped the company achieve its worldwide market share leadership position. In Japan specifically, according to Synergy Research Group's report on Q1 market share results, Sonus currently owns nearly 46% of the total service provider VoIP infrastructure market, 6x its nearest competitor, and in the high density gateway category, Sonus leads the industry with nearly 87% of the total market.
Applications being demonstrated at this year's VON Japan, Sonus Booth V-001, include:
* Parental Controls: An IMX-based application that allows parents to use
a Web portal to define and enforce the policy of how their children's
cell phones are used, including restricting calls to and from specific
numbers, setting the time-of-day the phone can be used, minutes used,
etc.
* "WebWalls": An interactive application that allows users with mobile
phones to communicate in real-time with Web-connected screens or
advertisements.
* Ring Back Tone: A service that enables subscribers to replace the
traditional "ringback" tone callers hear with a unique personalized
message, music clips, movie lines, sound effects, etc.
* Click-to-Dial Infrastructure: A set of capabilities that enable
Web-based services with click-to-dial capabilities. This capability
could be used by Web merchants to connect buyer and seller without
needing to reveal either party's phone numbers.
"Today's communication networks reach global audiences. In an area as richly diverse as Asia-Pacific, the ability to rapidly and cost-efficiently tailor new applications to various regions is key to widespread adoption," said Takayuki Oshima, Managing Director, Sonus Networks Japan. "Voice services have evolved rapidly in Japan, taking the nation to greater heights as a trailblazer in this field and becoming one of the world's most sophisticated telecommunications markets. Sonus is honored and privileged to be a predominant supplier to the leading operators in this region. We look forward to growing and sustaining our foothold in this challenging market by providing world-class products and services." |
