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Technology Stocks : Adobe (adbe) opinions
ADBE 356.43+1.7%Dec 12 9:30 AM EST

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To: country boy who wrote (1760)9/24/1997 9:44:00 AM
From: Mike Connolly   of 3111
 
Wonder if MACR's jump yesterday implies any imminent announcements. I guess it would help ADBE iffff they paid a fair price (as opposed to overpaying for Frame). Might be smart to at least take the company off the table so MSFT doesn't get it (although it would be kind of ironic having to pay for Freehand a second time).

Macromedia Gains on Rumors
Company Might Be Purchased

Dow Jones Newswires 9/23/97

Shares of Macromedia Inc., a developer of software tools, gained Tuesday
amid renewed chatter that the San Francisco company might be on the
selling block.

The company has seen its fortunes fall because of a troubled transition to
new products and uncertainty about Apple Computer Inc.'s future.
Macromedia's software is popular among graphic artists who use Apple's
Macintosh computers. Macromedia has been pushing increase sales of
software used on Windows-based computers, but hasn't seen a big payoff
yet.

The San Francisco Chronicle Tuesday reported rumors are again making
the rounds that the company might be sold. Macromedia's low stock price
makes it an attractive takeover target in an industry that has been
consolidating. Speculation has been rampant in recent months that
Mountain View, Calif.-based Adobe Systems Inc. considered buying
Macromedia. Microsoft Corp.'s name has also been bandied about but
most analysts will remain skeptical until Macromedia persuades them that it
has a compelling plan to right the ship.

Shares of Macromedia finished Tuesday's session up 93.75 cents, or
8.1%, to $12.50.

Last month, Macromedia shares gained after investors became encouraged
that Apple's alliance with Microsoft and an overhaul of Apple's board will
spark a turnaround for the Macintosh market and for companies closely
linked with the Mac. But analysts have said it's too early to predict
whether the moves will reignite growth in the Mac market.

Macromedia was hurt earlier this year by the decision to postpone the
rollout of the newest version of Director, its core product. Macromedia
also struggled to move its product line out of CD-ROMs and into
developing multimedia tools that can be used on the Internet.

Macromedia makes software tools used to create multimedia special effects
on Web pages and other formats. The firm is a stalwart in animation and
Internet-design software and some analysts have said the company's
long-term prospects remain healthy.

Macromedia products are coveted by graphic artists. The main problem,
some observers say, is that more than half of all computer-graphics
professionals still use the Macintosh. And many of them this year delayed
buying new tools -- including Macromedia's -- because of uncertainty
about Apple's future.
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